LG Electronics have developed our brand image gradually and consistently, always to communicate, “Life’s Good.” Our contemporary and authentic brand Tone & Manner evolves our fundamental philosophies to the modern arena.
We are planning to thrive as a premium brand based on technology-oriented product leadership.
“To emerge as a coveted brand from an accessible brand” means reestablishing the brand value unique to LG and developing it into a consistent brand image. As such, we aim to increase our brand preference and ultimately establish LGE as a premium brand – a brand that has never strayed from the fundamentals of quality technology and delivers reliable, functional, top-of-the-line electronics.
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LG Eastern Africa URL: https://www.youtube.com/channel/UCBxb87-FfN-ekw-lMrFbrfA