The month of April has been a good month for LG Electronics. We have seen our products recognized by prestigious awards and had a good run on the social media side as well. This is what we are proud of for the month of April.
Red Dot Design Awards: Best of Best Awards
LG Electronics (LG) was a big winner at this year’s Red Dot Design Awards with an impressive 20 Red Dot Awards for excellence in design, including two Best of the Best awards. The LG SIGNATURE OLED TV W and the Smart InstaView refrigerator won the Best of Best awards for their innovation to the design community.
The LG SIGNATURE OLED TV W features an awe-inspiring Picture-on-Wall design that takes the TV concept and turns it into a piece of art. Its super thin minimal profile of 65 inch that is less than 4mm thick when mounted on the wall gives an illusion of the TV floating in air. This makes the viewing experience even more immersive.
The LG InstaView Door-in-Door refrigerator packs a 29-inch LCD touch display which turns transparent on knocking twice. This gives the user a view of what is in the refrigerator without opening the door. It also has a smart tag menu that offers the user the ability to input the expiration date of food items and the refrigerator will issue reminders when foods near their expiration dates. LG also received 18 other honors from Red dot for LG SIGNATURE OLED TV, Gram laptop, V20 smartphone, LG Watch Style and Sports, TONE series wireless headsets and Minibeam projector.
#EasterMatch – The Easter Sale
The month of April being a month that brings families and friends together for the Easter holidays, we decided to do an #EasterMatch sale. We put a variety of products on sale so you could find your perfect match for Easter or buy it as a gift for let’s say your parents. Everyday we spoke of a different product and the benefits one would get from it and we can honestly say it was a very engaging month. We hope you did find your #EasterMatch and are having a great time with it.
New LG Retail Outlets
The demand of our innovative products has been on the increase and, we wanted to bring these products closer to the people. This is the second phase of our retail outlet expansion in the Eastern Africa Region. This move will see 10 retail stores open in the Eastern African region and we started with Kenya with 2 brand shops. One was opened at Sarit center on 10th April 2017 and the other is set to be located at Kenrail towers in Westlands. In Kenya, we will now have seven retail outlets with the addition of the new two stores. These new stores will bring LG’s retail store count in the Eastern African region to a total of 122 stores.